Who We Are

Above the Competition
& Beyond Boundaries

300Brand companies bring together the biggest and most innovative brands in technology.

From tech blue chips to government agencies to market disruptors, we help clients create their stories and reach their target audiences.

300Brand Timeline

    • 1997

      O'Keeffe & Company founded and featured in WBJ article

    • 1997

      First client, IMI, chooses O'Keeffe & Company

    • 1998

      O'Keeffe & Company wins first national account, Candle Corporation

    • 2002

      Department of Homeland Security hires O'Keeffe & Company to manage cyber communications

    • 2002

      PRSourceCode launch – editorial opportunity tracking service for competitors

    • 2004

      CDW hires O'Keeffe & Company to manage government PR

    • 2005

      Telework Exchange launch – 32,000 Federal employees sign up on the Telework Cost Savings Calculator

    • 2005

      GovMark Council launch

    • 2005

      O'Keeffe & Company founds in-house creative department – becomes full-service marketing shop

    • 2007

      O'Keeffe & Company begins partnership with USO-Metro

    • 2007

      O'Keeffe & Company turns 10 with the Perfect 10, Bo Derrick

    • 2008

      MeriTalk, the first government IT digital media platform, founded

    • 2008

      O'Keeffe & Company turns 11 – goes to the moon with Buzz Aldrin

    • 2008

      CDW hires O'Keeffe & Company as corporate PR agency of record

    • 2008

      Oracle hires O'Keeffe & Company as corporate industries agency of record

    • 2009

      O'Keeffe & Company turns 12 – 12 rounds with Smoking Joe

    • 2010

      O'Keeffe & Company turns 13 – make your own luck – John Riggins

    • 2011

      O'Keeffe & Company turns 14 – if 7 is lucky, 14 is twice as nice – gives away AC Shelby Cobra

    • 2012

      300Brand and 11mark launch

    • 2012

      EMC selects 11mark as its government marketing agency

    • 2012

      Telework Exchange closes – Federal employees now telworking

    • 2013

      O'Keeffe & Company's Sweet 16 – 16 candles with Molly Ringwald

    • 2014

      O'Keeffe & Company celebrates 17 years with Beatles cover band

    • 2016

      MeriTalk rolls out state and local platform – MeriTalk SLG

    • 2017

      300Brand launches first cricket match to celebrate 20 years

    • 2018

      Congressman Gerry Connolly and MeriTalk launch FITARA Awards & Forum

    • 2018

      MeriTalk SLG circulation climbs to 175,000

    • 2019

      MeriTalk launches the FITARA Dashboard

      Creates the Happiness Index with Government Marketing University

      Partners with Intelvative on Cyber Smoke

    • 2019

      MeriTalk circulation climbs to 150,000

      Cheers to many more "firsts"

The People Who Make It All Work:

Leadership:

  • Caroline Boyd Director of Government Programs
    Caroline Boyd is the director of government programs for MeriTalk and 300Brand. Having served as a senior technology leader in government, Caroline understands what makes government executives tick. She manages government participation across MeriTalk programs and guides client-focused events. In her spare time, she raises three hellions, foxhunts, and reads voraciously.
  • Jamie Burdette Web Services Director
    Jamie Burdette leads the development team and has more than 15 years of experience in the implementation of internet technologies, websites, and web applications. He has managed the development for a wide array of sites including e-commerce applications, intranets, extranets, CMS solutions, and business process applications across dozens of industries. Jamie spends his free time on the golf course, working on home projects, and reading history.
  • Nicole Burdette Principal
    Nicole joined the 300Brand family of companies in 1997 and helped to build the organization since its founding, supporting clients including Dell EMC, Citrix, Red Hat, RSA, Okta, ServiceNow, and Zscaler. She has led 11mark since its launch in 2011 and today provides counsel and manages award-winning marketing, PR, and creative campaigns for tech leaders in government and healthcare. She enjoys bringing the pieces together to support client growth goals – the whole is always greater than the sum of its parts. Nicole is a frequent writer and speaker on all topics enterprise tech – data center, cyber, cloud, IoT, AI, and more. Recognitions include a PRSA Silver Anvil, the Bulldog PR Awards, and a Gold Stevie Award for Women in Business. When not working, you can find Nicole cheering on her kids, exploring museums, and making quick trips to the Jersey shore.
  • Janice Clayton Account Director
    Janice Clayton is an account director at 300Brand, where she manages marketing and public relations programs for leading IT companies. With an eye for detail and extensive experience in public relations, content development, and event management, Janice most enjoys working with companies to find compelling ways to tell their stories. Outside of work, she enjoys running along the Potomac and hiking with her family.
  • Lacy Cooper Account Director
    Lacy Cooper is an account director with 300Brand, where she leads marketing and public relations programs for some of the top technology companies in the Washington metropolitan area. Lacy has extensive experience across public relations, marketing, advertising, research, and event planning, and brings a passion for precision, strong work ethic, and stringency for deadlines to all projects. Outside of work, Lacy enjoys experimenting with new recipes (not always a success), singing in the car, and spending time outdoors with her husband and two boys.
  • Gail Emery Account Director
    Gail Repsher Emery is an account director with O'Keeffe & Company, where she leads a team of professionals supporting top technology brands in media relations, content development for internal and external audiences, market research, social media, and website design and management. A former journalist and always an editor, she is passionate about storytelling, structure, accuracy, and inspiring client delight. Outside of work, she enjoys traveling, watching baseball, and the beach.
  • Chad Heathcott Creative Director
    Chad Heathcott is the creative director for 300Brand, where he brings more than 15 years of experience in design, advertising, and marketing to the 300Brand team. With a keen eye for all things artistic, his award-winning work in traditional media such as print, radio, and video, as well as mobile applications and motion graphics, enables clients to cut through the noise and grab the attention of their customers. Staying true to his creative identity, Chad likes to spend his spare time shredding on the guitar.
  • Brittany Johnston Research Director
    Brittany Johnston is the research director for 300Brand, where she's developed and managed disruptive research programs for more than 10 years. Brittany is our resident data detective; she enjoys partnering with Federal IT marketers to explore new technologies, test brand perceptions, uncover market challenges, and synthesize the stories our government customers are trying to tell us. In her spare time, Brittany always has a camera in hand – chasing the golden hour and directing Pinterest-worthy moments while her husband and two kids roll their eyes.
  • Martin Nott Account Director
    Marty Nott is an account director with O'Keeffe & Company, where he's led public relations initiatives, research projects, and marketing programs for technology clients, focused on commercial industries and vertical markets. With more than 30 years in agency and client-side communications roles, Marty combines experience with keen insights on clients' industries and informed creativity to propel them forward in evolving markets. Outside of work, Marty enjoys cycling, performing musical theater, and studying business history.
  • Steve O'Keeffe Principal
    Steve O'Keeffe is principal and founder of 300Brand, a strategic holding company serving the government, IT, and healthcare industries. A 20-year veteran of the government IT community, Steve has worked in government and industry and has contributed to The Washington Post and The Economist. Today, Steve is a fixture as an expert witness on Capitol Hill, testifying on government IT and workforce issues in both House and Senate hearings. In addition to 300Brand, he founded GovMark Council, MeriTalk, and O'Keeffe & Company. Steve is a member of the USO-Metro board. A petrol-head, Steve's always in the fast lane.
  • Susan O'Neil Controller
    Susan O'Neil manages all of the accounting and financial reporting functions for the firm and related entities. A seasoned finance and accounting professional with over 25 years of experience across a broad range of industries, Susan is highly skilled in all aspects of accounting operations, human resources, financial statement preparation, cash management, and regulatory and tax compliance. She holds a master's degree in accounting from Florida Atlantic University. Outside of work, Susan enjoys volunteering for various charitable organizations, watching her USC Trojans play football, baking with her daughter and spending time outdoors with her family and dog.
  • Mary Tobin Account Director
    Mary Tobin is an account director with 300Brand, where she leads integrated communications programs for some of the world's largest IT enterprises. Mary brings deep vertical industry expertise to her work, specializing in the healthcare, financial services, education, and public sector domains. She enjoys building programs from the ground up, starting with crafting a strong message and value prop foundation. Outside of work, Mary enjoys the outdoors and all things equestrian.